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Olha Yezerska

Creative Economy Specialist

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Olha Yezerska

Creative Economy Specialist

Olha develops strategies to drive growth in content creation, boosting investment and opportunities for creators. She collaborates with YouTubers, brands, and policymakers to turn innovative video content into thriving economic success.

Author's articles

What Channels Have a High Risk of Demonetization in 2026

29 May 2026

What Channels Have a High Risk of Demonetization in 2026 What Channels Have a High Risk of Demonetization in 2026

In 2026, YouTube is putting more pressure on channels that look mass-produced, weakly transformed, or built from repeatable AI-heavy formats. All of that is under the demonetization risk.

The Most Profitable YouTube Niches in 2026

10 May 2026

The Most Profitable YouTube Niches in 2026 The Most Profitable YouTube Niches in 2026

Not all views pay the same. And if you’ve been on YouTube long enough to cash your first AdSense check, you already know this.

Why Two Channels With Identical Views Earn Differently

27 Apr 2026

Why Two Channels With Identical Views Earn Differently Why Two Channels With Identical Views Earn Differently

You hit 1 million views. Revenue: $1,200. Another creator hits 1 million views. Revenue: $8,400.