Not all views pay the same. And if you’ve been on YouTube long enough to cash your first AdSense check, you already know this.
We’ve crunched the numbers across 3,143 MilX users from around the world, and in this article, we’re sharing what the latest CPM data tells us about profitability on YouTube in 2025. We’re also exploring the highest-paying niches on YouTube and diving into how creators are choosing to get paid (spoiler: crypto’s here to stay).
But First, a Quick Note on CPM vs RPM
You know the drill, but it’s worth repeating for clarity. CPM (Cost Per Mille) tells you what advertisers are paying to show 1,000 ad impressions on your content. RPM (Revenue Per Mille) is what actually lands in your account, after YouTube takes its 45% and after we factor in all revenue streams like memberships, Super Chats, and Premium. So a high CPM looks great on paper, but a high RPM is what pays the bills.
Top 15 Markets with the Highest CPMs in 2025
Ad buyers prefer premium markets. Here’s the latest CPM breakdown by country, in USD:
- United States: ~$14.67
- Australia: ~$13.30
- Switzerland: ~$12.98
- Norway: ~$11.21
- New Zealand: ~$10.21
- Canada: ~$9.93
- Germany: ~$9.79
- Denmark: ~$9.13
- United Kingdom (Great Britain): ~$8.91
- Netherlands: ~$8.62
- Finland: ~$8.61
- Sweden: ~$8.16
- Austria: ~$7.36
- Belgium: ~$7.05
- France: ~$6.76
Let’s break this down.
A $14.67 average CPM in the US means advertisers are pouring money into targeting American audiences. High consumer spending power, big brand budgets, and advanced ad targeting tech make the US the top destination for ad dollars.
Australia and Switzerland aren’t far behind. These are countries with strong economies, high digital ad spending, and English (or English-friendly) audiences—big draws for global advertisers.
European markets like Germany, the UK, and France continue to hold their weight. These aren’t emerging spikes; they’re consistent players. If your channel gets even 20–30% of its views from these markets, you’ll see the difference in your CPM.
And even if your current audience is mostly in regions with low CPMs, it’s not game over. You can start pivoting your content, use geo-specific tags, translate your metadata, or run collabs with creators in these higher-CPM countries to start shifting your viewership. It’s a long play, but it works.
Also, Nordic countries like Norway, Sweden, Finland, and Denmark are all in the top 15. The audiences may be smaller, but advertisers pay a premium to reach them, especially in tech, finance, and health niches.
If your analytics show you’re gaining traction in any of these top regions, double down. Tailor content, add subtitles, even adjust upload times. Lean into what pays.
From CPM to Your Wallet – Fast
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How YouTubers Are Cashing Out in 2025
We’ve seen CPMs in all countries and we also saw how 3,143 of MilX users are actually withdrawing their money. YouTube’s built-in system isn’t cutting it for many anymore.
We looked at transaction behavior across the MilX network and saw some clear shifts. Here’s what creators are doing more (and less) of:
Bank Transfers? Down 40% in volume
They’re still the go-to for big payments, but the speed (or lack of it) is killing trust. Even though creators still use them for large withdrawals, the frequency has dropped, too.
Direct-to-card (Visa/Mastercard) payouts? Up 17%. Fast, easy, and familiar. The appeal is obvious.
Crypto? Up 33% in Volume. 41% Spike in Transactions
And no, not Bitcoin. Stablecoins like USDT are dominating, especially among creators who move money globally. USDT is preferred over USDC, mainly for its liquidity and lower friction.
Digital Wallets
Payoneer is quiet but strong. Volume grew just 5%, but the number of transactions shot up by 39%. That tells us creators are using it more frequently, especially for smaller payouts.
PayPal is losing ground. Volume is down 12%. Usage is flat. It’s still here, but creators are clearly moving on.
Why? Because in 2025, they expect speed, low fees, and flexibility across currencies. And that’s exactly why MilX is winning them over.
With MilX, you can:
- Withdraw funds in under 5 minutes
- Choose from 10+ payment methods (including USDT and wallets)
- Move money in 40+ currencies
- Set up zero-fee transfers to your team
No wait times. No stress. Just money in your hands when you actually need it. Try the free MilX app today.
Global Niche CPM Trends on YouTube: 2021 to 2024
Your niche impacts your CPM more than your subscriber count ever will.
Quick note: These are global niche averages. CPMs can swing a lot depending on region, audience, and even video format. Keep that in mind as you read on.
We’ve analyzed CPM trends from 2021 to 2024 across the top niches on YouTube. Here’s what we’re seeing:
Education & Science
This niche remained the top performer in CPM niches for the last four years. It peaked in 2023 at $5.30 and is still strong at $4.90 in 2024.
Business
Business on YouTube saw a massive jump, from $2.10 in 2021 to $4.70 in 2024. That’s over 120% growth. So, no surprise this ranks high among the most profitable YouTube niches.
Gadgets & Stuff
This one is holding steady near the top. It rose to $4.19 in 2023 and barely dipped to $4.15 in 2024.
Lifestyle
Lifestyle peaked last year at $4.67 and then saw a correction, dropping to $3.73 in 2024 – but that’s still nearly double what it was in 2022.
Health & Sport
YouTube health channels are slowly climbing in CPMs. It hit $3.60 in 2024, up from $2.08 in 2021. With the right angle, this can be one of the highest CPM YouTube niches.
Entertainment and Gaming
These two are widely watched, but CPMs are modest: $2.98 and $3.11 respectively in 2024. Consistent, but not high-dollar. These are still some of the best YouTube niches for scale, but not always for profit unless you diversify income.
Crafting, Food, and Hobby
Niches are trending stable-to-mild. Food actually dropped a bit to $1.95 in 2024, while Crafting rose slowly to $2.43. Hobby spiked to $4.53, likely due to niche community monetization (think model-building, chess, or card collecting). If you're looking for YouTube niches with low competition but high passion, hobby content is worth exploring.
One key takeaway? Even if your niche starts with low CPM, you can push RPM higher with smart monetization tactics – memberships, merch, sponsors, and of course, better traffic geo-targeting.
Final Thoughts: Monetize Like It’s 2025
If there’s one thing 2025 makes clear, it’s this: monetization is no longer about waiting for a check from AdSense. It’s about moving your money when you want, in the way that works for you.
That’s why we built MilX.
It’s for creators who don’t want to chase invoices, deal with delays, or settle for limited payout methods. Whether you’re earning from a 10-minute gadget review or a 24/7 music stream, you should have access to your revenue in real time. You should be able to use your YouTube analytics as leverage to get paid faster, and even unlock months of future earnings in advance.
Follow the latest YouTube trends and download MilX. Get paid your way. And turn those views into revenue – on your terms.