Some creators love it. Others can't stand it. But when it comes to protecting your content, Content ID is a powerful tool that can either work in your favor (or leave you frustrated).
So, should you be worried about it? Absolutely not. If you understand how it works, Content ID can be one of the best ways to protect your work and even earn from it.
Let's break it down: how does YouTube Content ID actually work, who can use it, and what happens when things don’t go as planned.
What Is Content ID?
It is YouTube's automated copyright management system.
It scans every new upload on YouTube, matching it against a database of copyrighted content. When it finds a match, it fires off a Content ID claim.
And instead of just blocking those videos, Content ID lets you monetize them by running ads.
This allows you to generate revenue from content that is being used without your permission, rather than simply having it taken down.
How Content ID Works
When someone uploads a video, YouTube’s system compares it to content in the Content ID database. If it detects a match, a Content ID claim is made. This claim gives you options for managing the video. You can:
- Block the video entirely.
- Monetize it by allowing ads to run.
- Track the video’s performance to monitor its reach.
You can also apply specific actions to different geographic regions. For example, you can monetize a video in one country, but block or track it in others. This gives you a flexible way to fully control your content.
Who Can Use Content ID?
Content ID isn’t available to all YouTubers. To gain access, you need to own exclusive rights to the content (for example, original videos or music). Typically, large companies and partners are given access to Content ID, but independent creators can use the system through YouTube partnerships or Multi-Channel Networks (MCNs).
If you’re not a huge creator yet, you’ll likely need a YouTube partner to gain access. This helps ensure that only legitimate copyright holders are making claims.
What About Live Streams?
The YouTube Content ID system also works during live streams.
As you stream, Content ID scans for any third-party content like music or video clips. If it detects something, you’ll get a warning to remove the content.
Live streams are different, though. Once Content ID flags them, you can't choose to track or monetize. The system will mute the stream or slap on a static image. If the copyright violation keeps going, your stream could get shut down. Simple as that.
Note: This doesn’t apply to authorized channels you’ve added to your allowlist.
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What Happens When You Get a Content ID Claim?
If Content ID flags your video, you’ll get an email with the details.
But do not stress.
Most claims don’t lead to suspensions. It just gives the copyright holder the option to track or monetize your video.
Here’s what you can do:
- Agree with the claim? You don’t have to take any action.
- Monetizing? If you’re part of the YouTube Partner Program, you may even be able to share revenue from things like cover songs.
- Want to remove the claim? You can remove or mute the claimed segment or audio.
If you think the claim is wrong, you can dispute it. Just keep in mind that if you don’t own the content, you risk a copyright strike.
Disputing a Content ID Claim
If you believe the claim is incorrect, you can file a dispute. Once you dispute, the other party has 30 days to respond, and they can choose one of these four options:
- Release the claim – Your monetization will be restored.
- Reinstate the claim – If they disagree, you can appeal the decision.
- Remove the video – You’ll get a copyright strike if the claim is valid.
- Do nothing – If they don’t act within 30 days, the claim will expire.
Tip: While the dispute is ongoing, you can still earn revenue from the video if both you and the claimant agree to monetize it.
How to Avoid YouTube Content ID Claims
To reduce the risk of getting flagged, you need to:
- Use original content (own everything from your visuals to your music).
- License. If you use third-party material, make sure you have exclusive rights to it.
- Be cautious with fair use. Make sure it’s clear and properly handled. Using someone else’s work without permission is risky. Check out fair use guidelines to be sure.
YouTube offers a solution with the YouTube Audio Library which gives you access to royalty-free music and sound effects to use in your videos.
Content That Doesn’t Qualify for Content ID
Not all content qualifies for Content ID.
Compilations, remixes, gameplay, software visuals, trailers, unlicensed material, and non-exclusive licensed music are out.
Same goes for live performance recordings.
Before applying, make sure your content meets YouTube’s strict guidelines. Otherwise, your application just won’t make the cut.
Take Full Control Over Finances with MilX
Once you're in, Content ID allows you to block, monetize, or track unauthorized uploads. And if you choose to monetize, MilX can help you take control of a new revenue stream.
MilX allows you to easily manage YouTube money.
No more waiting for the 21st of every month. MilX lets you access your earnings daily or even unlock up to 6 months of future revenue in advance.
Want to reinvest in your content? Upgrade your camera? Or just buy lunch?
It’s okay. The artist should not starve. We’ll help you cover any expenses without the usual delays.
Moreover, MilX allows you to move your YouTube earnings to a bank, card, or crypto wallet – instantly. With zero-fee peer-to-peer transfers, you can pay collaborators or vendors, streamline your finances, and keep your content creation moving forward.
MilX is built for creators who want fast and transparent control over their money. Whether you’re dealing with YouTube payouts or covering project costs, MilX has your back.
What’s Next for You?
Content ID on YouTube is a must to protect your work and get paid for it. Yes, getting access can be tough (especially for smaller creators), but once you’re in, Content ID lets you control how your content is used. Block, monetize, or track unauthorized uploads.
And the flexible way to manage this additional income? The free MilX app.