Want to grow your YouTube revenue? Then it’s time to stop guessing and start targeting the right countries.
YouTube CPM (cost per mille, or cost per 1,000 views) isn’t just a number. It’s your earning power. And where your audience lives has everything to do with how much you make.
In this guide, we break down where YouTube monetization pays off the most, what affects CPM, and how to reach high-earning regions.
Let’s get into it.
CPM on YouTube: What Determines Payouts?
What is CPM on YouTube?
It’s how much advertisers pay for every 1,000 monetized views. But not all views are equal.
Several factors affect your YouTube cost per mile:
- Country of the viewer;
- Watch time and engagement;
- YouTube monetization policy compliance;
- Video niche and ad type.
👉 Discover the most profitable YouTube Niches in 2025.
Finance and tech channels usually earn more than prank or compilation content. But even with the same content, a viewer from the US brings in far more revenue than one from India.
That’s why understanding YouTube CPM by country is essential for every creator.
👉 Learn more about the CPM vs RPM: the Key metrics for YouTube monetization.
Which Countries Have the Highest and Lowest CPM on YouTube?
Not all views pay the same - and geography plays a huge role.
If you’re serious about YouTube monetization, you need to know where your audience is coming from. A thousand views from the U.S. could earn you 10x more than the same views from India.
Let’s break down the YouTube CPM rates by country - who pays the most, who pays the least, and what that means for your revenue.
Top Regions with Premium Rates
These countries pay creators the most per view in 2025 (data from 3,000+ MilX users):
- United States - $14.67;
- Australia - $13.30;
- Switzerland - $12.98;
- Norway - $11.21;
- New Zealand - $10.21;
- Canada - $9.93;
- Germany - $9.79;
- Denmark - $9.13;
- Great Britain - $8.91;
- Netherlands - $8.62.
What makes them high CPM zones?
Strong economies, high advertiser demand, and premium ad targeting. Most ads in these regions come from businesses willing to pay more for quality engagement.
If you already have traffic from one of these countries, double down. Use localized metadata or even subtitles to increase retention.
Top Regions with Lowest Rates
- Western Sahara - $0.79;
- Morocco - $0.78;
- India - $0.74;
- Venezuela - $0.70;
- Egypt - $0.69;
- Iraq - $0.64;
- Libya - $0.61;
- Pakistan - $0.53;
- Bangladesh - $0.53;
- Yemen - $0.48.
Why Some Countries Have Higher YouTube CPM Rates Than Others
It’s not just about geography - it’s about advertiser behavior, user habits, and platform policies.
Higher Purchasing Power = Higher CPM
In wealthier countries like the United States, Australia, or Switzerland, users have more disposable income. They shop online. They click ads. They buy subscriptions.
That’s exactly what advertisers want. And they’re willing to pay more to show ads in these markets. It’s why a US viewer can generate $14+ CPM, while a viewer in India might bring in less than $1.
When advertisers know your content reaches valuable buyers, your YouTube CPM jumps.
Advertiser Demand Drives the Price
Premium regions also have more competition between advertisers. More bids on the same ad space = higher ad rates = more revenue for you.
Tech, finance, and e-commerce brands dominate the bidding in top-tier countries - especially for videos that hit the right niche and tone.
Monetization Policy Matters
In high-CPM regions, YouTube plays it safe. Content has to meet stricter YouTube monetization policy standards to stay ad-friendly.
That means no profanity-filled rants, violent clips, or controversial hot takes if you want premium ads.
Monetization-friendly content consistently earns more - especially in countries where advertisers expect brand-safe environments.
Don’t Ignore Lower-CPM Markets
Yes, the CPM is lower in countries like India, Indonesia, or the Philippines - but the audience volume is huge.
One viral Short in these regions can rack up millions of views overnight. That adds up fast, even with lower rates.
👉 Learn more about the YouTube Shorts monetization guide.
In other words, high CPMs give you quality earnings. But low-CPM regions give you scale. The best creators build smart strategies using both.
👉 Remember to check out these 7 common mistakes content creators do, when planning their channel monetization strategy.
How to Attract Audiences from Countries with the Highest CPM on YouTube
Localization works. One creator we partnered with launched Spanish, Arabic, Indonesian, and Portuguese dubs - and added 125M+ views in five months.
Want similar growth?
Start with audio tracks or subtitles. Then fully dub your back catalog.
We’ve seen massive gains in:
- German and French markets – CPMs over $3–4;
- Korean and Japanese dubs – high retention, premium ads;
- Arabic – rising CPM, low competition;
Example: A gaming channel dubbed into Japanese saw retention rise by 12%. Why? Better voice casting and cultural nuance.
Tips to optimize your channel for better monetization:
- Use English-first titles and descriptions. The highest-CPM regions mostly consume content in English.
- Adjust your metadata. Add relevant tags and optimize video titles for search in high-paying countries.
- Include captions for accessibility. Subtitles in English, German, or French can keep viewers engaged longer.
- Avoid yellow icons. Stay advertiser-friendly to keep your YouTube monetization rates high.
- Make longer videos (8+ minutes) to unlock more mid-roll ads.
- Avoid reused or limited content types. Stay within monetization on YouTube guidelines.
- Increase viewer retention. CPM rises with longer watch time.
👉 Check out tips on how to increase watch time for YouTube videos.
Get Paid Before the Views Roll In
Why wait for AdSense payouts? With MilX Active Funds, you can access up to 6 months of your YouTube income now. Unlock your future earnings and grow faster - on your terms.
How Creators Used CPM Insights to Scale
Creators who understand CPM don’t just earn more, they grow smarter. Here’s how real channels turned data into dollars.
From 5 Videos to 125M Views: The Power of Multi‑Language Dubs
One of our kids’ content creator tested localization across 11 languages using YouTube’s multi-audio track feature.
They started with just 5 English videos and tested dubs in:
- Spanish;
- Portuguese;
- Arabic;
- Indonesian;
- Japanese;
- Korean;
- Hindi;
- Vietnamese;
- Filipino;
- Turkish;
- Chinese.
The result?
- +125.5 million views in just 5 months - on top of their original 291M English views.
- Dubbed tracks now drive 30%+ of total views.
- And retention increased - in some cases by up to 2 minutes more per viewer.
MrBeast: Global Localization Strategy
MrBeast isn’t just known for viral challenges. He’s also leading the way in YouTube global growth through localization.
Instead of just relying on subtitles, MrBeast launched fully dubbed, language-specific channels like:
Each channel uses native voice actors to match his tone and energy, not just translate the words. This creates a more immersive experience and leads to higher retention, watch time, and ad performance.
This move has:
- Added millions of extra subscribers per market;
- Significantly boosted non-English ad revenue;
- Made MrBeast the most-viewed creator globally;
Even if you’re not operating at MrBeast’s scale, the strategy is clear:
Localization = reach × retention × revenue.
Start small with subtitles or auto-dubbing. If it works, scale with native voiceovers and metadata localization.
Fund Your YouTube Localization with MilX
Want to dub fast without waiting on next month’s AdSense? Use MilX Active Funds to bring future YouTube earnings forward and pay for localization now.
What you get
- Up to 6 months upfront of your projected YouTube income to use for your channel growth.
- Automatic repayment from your channel payouts.
- Flexible payouts in 40+ currencies, team splits, and creator-friendly transfers (including card, bank, and crypto options via MilX).
- Clean, transparent terms designed for creators: opt in, use what you need, scale as you grow.
Over 3,100 creators are already using MilX to grow faster, without giving up control.
Try MilX today and see if your channel qualifies.