Anastasiia Kyriienko
Creative Economy Consultant
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Anastasiia Kyriienko
Creative Economy Consultant
Anastasia, a specialist in investment and content monetization, analyzes valuable data, uncovers unique insights, and shares them with creators, so they can grow smarter, faster, and stronger.
Author's articles
6 Jul 2026
How YouTube, TikTok, and Twitch Differ in Payout Infrastructure
Creators get paid differently on YouTube, TikTok, and Twitch. YouTube primarily shares advertising revenue through the YouTube Partner Program, paying creators based on views, watch time, audience location, and advertiser demand. TikTok recently introduced its Creator Rewards Program, shifting from low-paying creator funds to a monetization model that rewards longer, higher-quality videos, more closely resembling YouTube. Twitch relies less on advertising and more on direct audience support through subscriptions, Bits, donations, and ad revenue sharing.
3 Jul 2026
If You’re Earning on YouTube, Read This Before You Spend That Money on Scaling
If you just got your first $500 AdSense payout, or a $4,000 brand deal just landed, and it still feels slightly unexpected - stop for a second. What are you going to do with that money?
2 Jul 2026
Why High-Earning YouTube Creators Often Feel Financially Unstable Anyway
The channel is growing. The views are stacking up. The brand deals are coming in, and yet, at the end of the month, the bank account tells a completely different story.