Anastasiia Kyriienko
Creative Economy Consultant
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Anastasiia Kyriienko
Creative Economy Consultant
Anastasia, a specialist in investment and content monetization, analyzes valuable data, uncovers unique insights, and shares them with creators, so they can grow smarter, faster, and stronger.
Author's articles
10 Jul 2026
Why Creators Avoid Holding BTC as Income But Use It for Treasury
Plenty of YouTubers love Bitcoin. Almost none of them want their rent paid in it. That gap tells you something real about how a creator business handles money, and it has nothing to do with being scared of crypto.
8 Jul 2026
How Ludwig Structures Income Across Twitch Subs, YouTube, and Sponsorships
In 2021, Ludwig Ahgren ran a 30-day subathon and pulled in 282,847 Twitch subscriptions, breaking Ninja’s long-standing record. Then he did something stranger than the stunt itself. He walked away from the platform that made him.
6 Jul 2026
How YouTube, TikTok, and Twitch Differ in Payout Infrastructure
Creators get paid differently on YouTube, TikTok, and Twitch. YouTube primarily shares advertising revenue through the YouTube Partner Program, paying creators based on views, watch time, audience location, and advertiser demand. TikTok recently introduced its Creator Rewards Program, shifting from low-paying creator funds to a monetization model that rewards longer, higher-quality videos, more closely resembling YouTube. Twitch relies less on advertising and more on direct audience support through subscriptions, Bits, donations, and ad revenue sharing.